Cleansheet Communications wins big at the Clio Sports Awards

Cleansheet Communications wins big at the Clio Sports Awards  

‘Wheels’ has now been shared more than twice as many time as this year’s top 10 most shared Super Bowl commercials combined. (Source: Unruly)”

Toronto, ON – May 4th 2017, cleansheet communications wins big at this year’s Clio Awards with wins in the film and integrated categories. A gold being awarded for the commercial/online film they made for the Rio Olympics called “Wheels” on behalf of their client Canadian Tire, which recently found a life of its own and went viral. Without so much as a penny of paid support, someone shared the commercial and off it went on Facebook. According to the data, ‘Wheels’ amassed more than 150 million views and 3 million shares in just 25 days.  It is now up to 163 million views and 3.4 million shares.

 “Wheels became a global phenomenon because it spoke to humanity’s greatest need – to belong.” say Neil McOstrich Chief Storytelling Officer and Catherine Frank, Chief Strategy Officer at cleansheet. “What the kids’ inclusive act shows us is that when the best of us steps up, it is a nation that stands a little taller.”

On the heels of North American Effie and International Epica wins, worldwide acclaim continues for cleansheet’s Canadian Tire “We All Play for Canada” campaign, with multiple Clio Sports awards in an Olympic year where the competition was incredibly steep.

With being awarded 4 Clio Sports awards, which honor the best in sports advertising and marketing on an international scale; cleansheet garnered more 2017 Clio Sports awards than any other Canadian agency entrant.

cleansheet_Clio Sports winners

Interesting Facts about the campaign:


  • According to an often cited video performance tracking study fromUnruly, Wheels has been viewed more than the #1 most viewed ad on YouTube in 2016 (Mobile Strike “Arnold’s Fight” 101.1 million Source: adweek
  • ‘Wheels’ has been shared more than twice as many times as this year’s Top 10 most shared Super Bowl commercials Source: Unruly
  • In the first 25 days since it went viral, ‘Wheels’ was viewed an average of 250,000 times per hour




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About cleansheet communications:

Cleansheet is a creative communications company that believes in the power of insight, optimism, and linkage to motivate both external and internal audiences and create accelerated results.  We have helped build brands by telling such stories on behalf of everyone from upstart clients with big ambitions, to established, nation-building companies like Canadian Tire. Founded in 2005, our agency has grown rapidly on the wings of its optimistic beliefs and passion to create work of enduring value.  We called our company cleansheet, because we believe that people with open minds in the presence of a clean sheet can create greatness.

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